Engineered in Sialkot, finished in Karachi. The Equinox collection brings tournament-grade performance into the everyday — limited runs, lifetime repairs, hand-numbered.
Curated by our designers in Karachi and made-to-last in our Sialkot atelier. Every piece is signed, numbered, and built to be repaired — not replaced.
Every rupee spent earns points. Points unlock access — to numbered editions, atelier appointments, free repairs, and a private second-Saturday range day. Three tiers. Lifetime membership.
The Velocity Pro Carbons replaced my imported pair after one season. Lighter, quieter on tarmac, and the toe-box actually fits a Pakistani foot. I've put 600km on them and they look new.
I ordered the Innings Whites for our club's season opener. The fit was perfect first try and the cotton breathes through the entire 50 overs. The free hemming was unexpected and immaculate.
Took my Pack Atelier on the K2 base camp trek — five days of grit, rain, and stones. Came back caked in dust. Sent it in for a clean & reproof. Returned in three days, looking better than new.
A carbon-plated road racer engineered for the Pakistani heat. Compression-moulded TPE midsole with a hand-laid carbon shank, breathable engineered mesh upper, and a tournament-grade rubber pod outsole. Hand-numbered, signed, and built to be resoled three times before retirement.
Built for the long break-out — flat road, full lung, every breath. The Velocity Pro Carbon is the third generation of our flagship racer, this time with a 4.2mm hand-laid carbon shank that holds form past kilometre 30. The Equinox SS25 release is hand-numbered to 486 pieces.
Engineered for road racing on the Karachi marathon circuit and tested at altitude in Skardu. Materials sourced within 200km of our atelier where possible.
Pakistani fit — runs true to UK on width with a slightly more generous toe box. Size down half if you wear thin socks.
| UK | EU | US | CM | Foot Width |
|---|---|---|---|---|
| 7 | 40.5 | 8 | 25.5 | 9.6 |
| 8 | 42 | 9 | 26.5 | 9.9 |
| 9 | 43 | 10 | 27.5 | 10.2 |
| 10 | 44.5 | 11 | 28.5 | 10.5 |
| 11 | 45.5 | 12 | 29.5 | 10.8 |
Replaced my Nikes after one season. Lighter, quieter, and the toe-box fits a Pakistani foot.
Ran a half in 1:38 — fastest in two years. The plate is real, the cushion is real, the price is fair.
Beautiful shoe. Wished there was a 6.5 — sized up to 7 with a thicker sock.
Ayesha Khan
House 14-A, Khayaban-e-Shamsheer
Phase 5, DHA · Karachi 75500
+92 300 1234567
"This pair was finished by Tariq on the morning of 12 March. The signed insole is yours to keep. Run well." — Sialkot Atelier
| Date | Activity | Order | Type | Points | Balance |
|---|---|---|---|---|---|
| 14 MAR 2025 | Order earn · Velocity Pro Carbon + Wind Shell | WLF-1418 | Pending Earn | +5,080 | 7,920 |
| 12 MAR 2025 | Loyalty redeemed at checkout | WLF-1418 | Redeem | −2,840 | 2,840 |
| 28 FEB 2025 | Birthday voucher · The Pack | — | Bonus | +1,500 | 5,680 |
| 14 FEB 2025 | Order earn · Pace Short 7" + Run Cap | WLF-1304 | Earn | +1,280 | 4,180 |
| 28 JAN 2025 | Atelier appointment · style consultation | APT-104 | Bonus | +500 | 2,900 |
| 14 JAN 2025 | Order earn · Atelier Recovery 02 | WLF-1198 | Earn | +950 | 2,400 |
| 02 JAN 2025 | Quarterly assessment bonus | — | Bonus | +750 | 1,450 |
| 18 DEC 2024 | Loyalty redeemed at checkout | WLF-1102 | Redeem | −1,200 | 700 |